10 Content Ideas for Ecommerce Brands That Drive Sales

Running an ecommerce brand means constantly showing up online—but what should you actually post? If you’re relying on the same old product shots, you're missing opportunities to connect, convert, and build real trust.

We work with content-led brands who don’t just want pretty pictures—they want visuals that sell. Here are 10 content ideas to refresh your feed, showcase your products, and grow your brand.

1. Flat Lay Product Shots

Keep it clean, consistent, and eye-catching. Flat lays are ideal for website banners, email headers, and hero images.
Best for: Skincare, clothing, accessories, tech gadgets.

2. Behind-the-Scenes (BTS) Content

Show the making of your product, packing process, or even how orders are fulfilled.
Why it works: Adds transparency and human touch.

3. Before & After Visuals

Perfect for beauty, skincare, cleaning, or fashion.
Highlight results in a real, visual way—no explanation needed.

4. Customer Features or Testimonials

Ask happy customers to send a photo, or repost UGC (user-generated content) with permission.
Bonus tip: Add a quote overlay for Instagram or Stories.

5. Product in Use (Lifestyle Shots)

Move beyond plain white backgrounds—show your product in action.
Whether it’s a coat being worn or skincare applied, context matters.

6. Product + Packaging Combo

Great packaging sells just as much as the product.
Create unboxing-style content that highlights both.

7. Seasonal or Themed Shoots

Align your visuals with holidays, product drops, or current trends.
Example: Valentine’s Day flat lay with candles, chocolate, and your product in the centre.

8. Explainer Clips or Reels

Use short-form video to show how something works or how to use it.
Format: 15–30 second demo with clean visuals and text overlays.

9. Brand Storytelling Through Video

People buy from people—and video is one of the most powerful ways to build that emotional connection. A short brand video showing your workspace, team culture, or founder story helps customers understand the why behind your brand. It builds trust, showcases your values, and gives your content a face and a heartbeat.

A simple 30–60 second video featuring the founder, the product journey, or even the packaging process can make your brand feel more human, more relatable—and more worth buying from.

10. FAQs in Visual Form

Turn your most asked questions into bite-sized graphics or short clips.
Example: “Is this suitable for sensitive skin?” → overlay the answer on a demo video.

Need Help Turning Ideas Into Content?

We help ecommerce brands turn everyday products into standout visual campaigns—without the stress of doing it all yourself.

Book a free discovery call or Submit an enquiry to plan your next content shoot with Cappuccino Studio.