Lent Appeal Storytelling

What we did:

• Developed a series of Photographs, film interviews and hero-image layouts that wove together personal stories from communities in need.
• Paired headline-driven copy with rich photography to draw visitors into the appeal’s core message.

How it helped:
By focusing on authentic narratives, we deepened donor empathy turning casual browsers into committed supporters.

Social Media Storytelling Suite

What we did:

• Produced short-form videos, carousel graphics and bite-size infographics sharing real-life impact moments.

How it helped:
Our varied content gave CAFOD fresh, scroll-stopping assets to engage followers and broaden their online community. Also This sequential storytelling kept CAFOD’s audience engaged over weeks—nurturing a sense of ongoing connection and purpose.

London Marathon Coverage‍

What we did:

• Captured on-the-ground interviews with runners and supporters, plus behind-the-scenes photo essays.
• Edited rapid-turnaround highlight reels for Instagram Stories and Facebook Live.

How it helped:
By bringing the excitement of race day directly to CAFOD’s channels, we created an immersive experience that energized supporters in real time.